Microsoft shoots down Xbox 360 Blu-ray rumor….again

Gee, we didn’t see this one coming. Almost as fast as we told you about the latest rumor that the Xbox 360 would be getting a Blu-ray drive, Microsoft’s Robbie Bach denied those reports in an interview with SFGate for the umpteenth time. Bach believes customers are not yet willing to pay the extra money for something they don’t see as a marginal improvement over DVD. Oh well, we just think it’s a matter of time until they change their mind to Blu. In the meantime 360 owners will have to be content with HD downloads on Xbox Live Marketplace.

[TVPredictions]