Jul
28
Netflix CEO: Blu-ray price hike to come ‘very shortly’
Posted in Uncategorized
As Netflix had previously promised, they will start testing higher prices for Blu-ray movies ‘very shortly’ according to CEO Reed Hastings. Although no specifics were mentioned, the new pricing will be applied across its subscriber base of 8.4 million people ‘depending on how those tests go’. Additionally, Hastings says that Blu-ray rentals make up a ‘very low’ percentage of rentals, but those figures should increase with cheaper players showing up this holiday season.
[...] Netflix users will have to pony up an extra dollar or two to be able to rent Blu-ray movies as the rental company’s CEO mentioned earlier this week would happen really soon. EngadgetHD is reporting some Netflix members have been notified of a $1 [...]