BIG signs exclusive deal with Warner Home Video for India
BIG Home Entertainment has announced they’ve signed an exclusive deal with Warner Home Video to distribute titles from Warner Brothers’ film catalog in India, Sri Lanka,and Bangladesh. As part of the agreement BIG will market and distribute VCD, DVD and Blu Ray products from Warner Brothers, including sub-studios like HBO, Castle Rock, and New Line.
BIG will also try to control the abundance of piracy that exists in these parts of the world with new anti-piracy measures. Shweta Agnohotri, Chief Operating Office of BMHE said, “While piracy has to some extent been curbed in India, it is still a big menace in Sri Lanka and Bangladesh where pirated home video products account for 99 percent of the market.”
Good to see Blu-ray legally expanding into other parts of the world. No doubt this will help sales and keep spreading the format.
Tags: BIG Home Entertainment, Blu-ray News, Warner Bros, Warner Home Video
